Attribution Analytics
Overview
The Attribution Analytics section provides a detailed view of marketing attribution performance across channels,
campaigns, ads, and keywords.
It helps analyze:
- Revenue attribution
- Order attribution
- Ad performance
- ROAS and CPA
- Channel contribution
- Attribution model comparisons
Accessing Attribution Analytics
To open Attribution Analytics:
1. Navigate to Marketing Attribution
2. Click Attribution Analytics
The Marketing Attribution Dashboard will open.
Dashboard Summary Cards
The top section displays high-level attribution KPIs.
Metrics include:
- LayerFive Tracked Orders
- E-Commerce Orders
- Coverage %
These cards provide a quick overview of attribution tracking performance.
Viewing Order Breakdown by Tags
The E-Commerce Orders card includes a detailed tag breakdown popup.
To open it:
1. Click the external-link icon on the E-Commerce Orders card
A popup appears showing:
- Order tags
- Order percentages
- Total attributed orders
Order Breakdown Features
Inside the popup, you can:
- Search tags
- View order distribution
- Export data
- Expand the popup window
The table displays:
- Tag names
- Order %
- Total orders
Attribution Performance Tables
The MOAT section contains attribution performance tables categorized by:
- Media Source
- Campaign
- Ads
- Keywords
Each section provides detailed attribution metrics.
Attribution Metrics Available
Metrics displayed include:
- Visits
- Any Click Orders
- Conversion Rate
- Revenue $
- Revenue %
- Impressions
- Clicks
- Ad Spend
- ROAS
- CPA
Performance changes are highlighted using color indicators.
Opening Media Source Details
Media sources are clickable for deeper analysis.
To view detailed source performance:
1. Click a media source name
Example:
- Google Ads
- SMS
- Direct
- Facebook Ads
Detailed Attribution View
The detailed view displays campaign-level attribution metrics for the selected source.
Available tabs include:
- Media Source
- Campaign
- Ads
- Keywords
The selected source appears in the breadcrumb navigation.
Attribution Models
The Attribution dropdown allows switching between attribution models.
Available options include:
- Any Click
- First Click
- Last Click
- Equal Weight
- View-Through
Changing the attribution model recalculates performance data across the table.
Customer Type Filter
The Customer Type filter helps segment attribution data.
Available options:
- All
- New Customer
- Returning Customer
This helps analyze acquisition versus retention performance.
Searching Attribution Data
Use the search field to locate:
- Campaigns
- Ads
- Keywords
- Sources
Search results update instantly within the table.
Attributed Orders by Media Source
The dashboard includes a visual chart showing attributed orders by media source over time.
The chart displays:
- Daily attributed orders
- Media source contribution
- Attribution trends
Exporting Attribution Data
To export attribution reports:
1. Click Export Data
2. Select the desired export option
Exported reports can be used for:
- Reporting
- External analysis
- Client presentations
Table Navigation
At the bottom of tables, you can:
- Change items per page
- Navigate between pages
- View total record counts
This helps manage large attribution datasets efficiently.