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Key KPI Comparison

Last updated on May 27, 2026

Overview

The Key KPI Comparison dashboard allows you to compare marketing performance metrics across selected time periods.

It helps identify:

  • Performance changes over time

  • Channel contribution trends

  • Revenue fluctuations

  • ROAS and CPA comparisons

  • Media source efficiency

Accessing Key KPI Comparison

To access the dashboard:

  1. Navigate to Marketing Attribution

  2. Click Key KPI Comparison

The Key KPI Comparison dashboard will load.

Selecting a KPI Metric

Use the Metric dropdown to select the KPI you want to compare.

Available metrics include:

  • Revenue

  • ROAS

  • CPA

Once selected, all charts and tables update automatically.

Setting Comparison Periods

The comparison section allows you to define the analysis period.

You can configure:

  • Number of periods

  • Base period date range

Number of Periods

Use the Number of Periods dropdown to select how many periods should be included in the comparison.

Selecting Date Range

Use the date picker to select the comparison date range. The selected date range becomes the base period used in KPI analysis.

Running the Comparison

After configuring:

  • Metric

  • Number of periods

  • Date range

Click Run Comparison to generate the report. The dashboard will refresh with updated charts and comparison tables.

KPI Comparison Trend Chart

The trend chart visualizes KPI performance across media sources.

Examples include:

  • Revenue comparison trend

  • ROAS comparison trend

  • CPA comparison trend

The chart dynamically updates based on the selected KPI.

Chart Options

The chart menu provides additional actions.

Available options include:

  • View in full screen

  • Print chart

  • Download PNG image

  • Download JPEG image

  • Download PDF document

  • Download SVG vector image

  • Download CSV

  • Download XLS

KPI Comparison Table

The comparison table displays detailed KPI values grouped by media source. Displayed metrics vary depending on the selected KPI.

Examples include:

Revenue Comparison

  • Revenue

  • Revenue %

ROAS Comparison

  • ROAS

  • ROAS %

CPA Comparison

  • CPA

  • CPA %

Revenue Comparison Example

When the selected metric is Revenue, the dashboard displays:

  • Revenue trend chart

  • Revenue comparison table by media source

ROAS Comparison Example

When the selected metric is ROAS, the dashboard displays:

  • ROAS trend chart

  • ROAS comparison table

Media Source Analysis

The comparison tables help analyze performance across media sources such as:

  • Google Ads

  • Facebook Ads

  • Bing Ads

  • SMS

  • Email

  • Direct

This helps identify which channels perform best during the selected period.

Exporting Comparison Data

To export comparison results:

  1. Open the chart menu

  2. Select the required export option

Exports can be used for:

  • Reporting

  • Presentation sharing

  • Performance analysis

  • Stakeholder reviews