Overview
The Integrations page is where you connect LayerFive to your advertising platforms, e-commerce store, and third-party tools. All connected sources feed data into your dashboards, reports, and attribution models.
Navigate to: Administration → Integrations
The page is divided into two sections:
-
Connected — Sources currently active and syncing
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Not Connected — Available sources you can add at any time
Connecting a Data Source
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Navigate to Administration → Integrations
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Find the source you want to connect in the Not Connected section (use the search bar if needed)
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Click Connect
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Follow the authorization flow for that platform (typically OAuth or API key entry)
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Once authorized, the source moves to the Connected section and begins its first sync
First sync timing: Most integrations complete their initial data pull within a few hours. The Last Sync timestamp on each card updates after every successful sync.
Managing Connected Sources
Each connected integration card displays:
| Element | Description |
|---|---|
| Last Sync | Timestamp of the most recent successful data sync |
| View connection details | Opens the configuration and credential details for that source |
| Disconnect | Removes the integration and stops data syncing |
Before disconnecting: Removing an integration will stop all data from that source from flowing into LayerFive. Historical data already synced is retained, but new data will not pull until reconnected.
Available Integrations
Advertising Platforms
| Platform | What It Powers |
|---|---|
| Google Ads | Google Performance Dashboard, Attribution, Performance Reports |
| Meta (Facebook) | Meta Performance Dashboard, Attribution, Creative Reporting |
| TikTok | TikTok channel data across dashboards and Attribution |
| Bing Ads | Bing channel data in Performance Reports and Attribution |
| Pinterest ad spend and performance data | |
| LinkedIn campaign data | |
| Snapchat | Snapchat ad performance |
| Reddit ad data | |
| Criteo | Retargeting data from Criteo |
| StackAdapt | Programmatic campaign data |
| MNTN | Connected TV campaign performance |
| Google Ads MCC | Multi-account Google Ads management |
E-Commerce
| Platform | What It Powers |
|---|---|
| Shopify | Shopify Order Analytics Dashboard, Cohort Analysis, Attribution order data |
| WooCommerce | WooCommerce order and revenue data |
Email & CRM
| Platform | What It Powers |
|---|---|
| Klaviyo | Email channel attribution and performance data |
| DotDigital | Email marketing data |
| Mailchimp | Email campaign performance |
| HubSpot | CRM and marketing data |
| Salesforce | CRM data and customer records |
| Marketo | Marketing automation data |
Analytics
| Platform | What It Powers |
|---|---|
| Google Analytics | Web analytics data alongside LayerFive Signal |
| Fathom AI | Privacy-focused web analytics |
Note on Google Analytics (GA4): GA4 may return slightly different metric values compared to the GA4 user interface. This is a known behavior documented by Google. See Google's documentation for details.
Customer Experience & Support
| Platform | What It Powers |
|---|---|
| Yotpo | Reviews, loyalty, and UGC data |
| Gorgias | Customer support ticket data |
| Zendesk | Support and service data |
| Clearbit | Lead enrichment data |
| TypeForm | Form submission and survey data |
Notifications & Productivity
| Platform | What It Powers |
|---|---|
| Slack | Daily performance digest sent to a designated channel |
| Google Sheets | Export and sync data to spreadsheets |
| SFTP | Secure file transfer for data exports |
AI & Meeting Intelligence
| Platform | What It Powers |
|---|---|
| Fathom AI | Meeting recording and insight integration |
| Fireflies AI | Meeting transcription and notes |
| Avoma AI | Conversation intelligence |
| OpenAI API | AI-powered features within LayerFive |
| PostScript | SMS marketing data |
Slack Integration: Daily Insights
When you connect Slack, LayerFive sends a daily performance digest to your chosen channel.
Setup note: After connecting, you must invite the LayerFive bot to your Slack channel for notifications to work.
In your Slack channel, type:
/invite @Layerfive Daily-Insights
Notifications will be sent to the #daily-insights channel (or whichever channel you configured during setup).
Troubleshooting
Last Sync shows "NA" The integration connected successfully but hasn't completed a sync yet, or the connection needs to be refreshed. Click View connection details to check the status, then disconnect and reconnect if needed.
Data looks different from what I see in the ad platform Small discrepancies between LayerFive and native platform reporting are normal, due to differences in attribution windows, conversion counting methodology, and data processing timing. For GA4 specifically, see the note above.
I can't see a source I want to connect Use the search bar in the Not Connected section. If the source still doesn't appear, contact your CSM — new integrations are added regularly.
My connection keeps dropping This usually means the OAuth token has expired or the underlying account credentials changed (e.g., a password reset). Disconnect and reconnect the integration to refresh authorization.
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