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Landing Page Performance

Last updated on May 28, 2026

Overview

The Landing Page Performance dashboard provides detailed insights into how landing pages perform across different traffic sources and visitor segments.

It helps businesses understand:

  • Which landing pages attract the most traffic

  • Which media sources drive visitors

  • Visitor engagement levels

  • Known visitor activity

  • Landing page attribution performance

  • Audience segmentation opportunities

This dashboard is designed to help optimize landing pages, improve conversion performance, and better understand visitor acquisition behavior.

Accessing Landing Page Performance

To access the dashboard:

  1. Navigate to Funnel Analytics

  2. Click Landing Page

The Landing Page Performance dashboard will open.

The selected date range is displayed at the top-right corner of the page.

Changing the date range updates all landing page metrics and visitor data.

Landing Page Performance Overview

The dashboard displays landing page analytics in a table format.

Each row represents a landing page URL and includes associated traffic attribution data.

The table contains the following columns:

Column Description
Page URL Landing page receiving traffic
Media Source Traffic sources contributing visitors
Visits Total page visits
Visitors Unique visitors associated with the page

This allows businesses to analyze which pages generate the highest engagement and which marketing channels contribute the most traffic.

Page URL

The Page URL column displays the landing pages receiving visits during the selected period.

Examples may include:

  • Homepage

  • Product pages

  • Collection pages

  • Promotional pages

  • Campaign landing pages

This helps identify high-performing entry pages across the website.

Media Source Attribution

The Media Source column displays the marketing channels contributing traffic to each landing page.

Examples of traffic sources include:

  • Direct

  • Google Ads

  • Google

  • Facebook Ads

  • Google Shopping

  • SMS

  • Email

  • Affiliate platforms

Each source displays its contribution percentage for the landing page.

Example:

  • Direct (32.9%)

  • Google Ads (31.8%)

  • Google (12.2%)

This helps identify which channels are driving the highest traffic volume to specific pages.

Media Source Hover Breakdown

Hovering over a media source entry opens a detailed traffic distribution popup for the selected landing page.

The popup displays:

  • Traffic source percentages

  • Visual source distribution

  • Media contribution breakdown using a pie chart

Example sources shown may include:

  • Direct

  • Google Ads

  • Google

  • Facebook Ads

  • awin

  • Others

This allows users to quickly understand how traffic is distributed across channels for a specific landing page.

The hover breakdown helps identify:

  • Primary acquisition channels

  • Paid vs organic traffic contribution

  • Traffic diversification

  • Channel dependency

This feature is useful for:

  • Attribution analysis

  • Campaign optimization

  • Media mix evaluation

  • Landing page performance reviews

Visits

The Visits column displays the total number of visits recorded for the landing page.

This metric includes repeated visits from the same visitor.

High visit counts may indicate:

  • Strong campaign performance

  • High search visibility

  • Effective landing page targeting

  • Strong promotional engagement

Visitors

The Visitors column displays the number of unique visitors associated with the landing page. This helps measure actual audience reach rather than repeated traffic volume.

Clicking the visitor count opens detailed known visitor information.

Known Visitors Details

Selecting a visitor count opens the Known Visitors Details modal.

The modal displays:

  • LayerFive Person ID

  • Email addresses

This helps businesses understand who interacted with specific landing pages.

Known visitor data can support:

  • Retargeting campaigns

  • Audience segmentation

  • CRM enrichment

  • Customer journey analysis

Customer Attribute Filtering

The Select Customer Attributes filter inside the visitor details modal allows filtering visitor records by available customer properties. This helps narrow down visitor data for focused analysis.

Creating Custom Audiences

Inside the visitor details modal, the audience icon allows users to create custom audiences from selected visitor records.

This functionality can be used for:

  • Retargeting campaigns

  • Personalized marketing

  • Customer segmentation

  • Audience enrichment

Custom audiences help businesses activate visitor data for future campaigns.

Expanding Visitor Details

The expand icon inside the visitor details modal allows users to open the data in expanded view mode.

This improves readability when working with large visitor datasets.

Expanded view is useful for:

  • Reviewing larger datasets

  • Audience analysis

  • Customer identification workflows

Exporting Landing Page Data

The dashboard includes an Export button that allows exporting landing page performance data.

Exported data can be used for:

  • Reporting

  • External analysis

  • Marketing reviews

  • Stakeholder presentations

  • Campaign optimization

Search Functionality

The dashboard includes a search field for filtering landing pages by URL.

Users can quickly locate:

  • Product pages

  • Collection pages

  • Campaign landing pages

  • Specific promotional URLs

This improves navigation when working with large datasets.

Landing Page Optimization Insights

The dashboard helps identify high-performing and underperforming landing pages.

High Performing Pages

Pages with:

  • High traffic

  • Strong visitor engagement

  • Strong attribution performance

  • High visitor identification

These pages may be suitable for scaling campaigns and increasing traffic investment.

Underperforming Pages

Pages with:

  • Low engagement

  • Weak traffic quality

  • Poor attribution mix

  • Low visitor retention

These pages may require:

  • Content optimization

  • Better targeting

  • Improved messaging

  • Faster load times

  • UX improvements

Attribution Analysis

Landing Page Performance supports attribution analysis by displaying:

  • Traffic source contribution

  • Channel mix percentages

  • Visitor acquisition channels

  • Media source distribution

This helps businesses understand how visitors arrive at landing pages and which channels contribute most effectively.

Audience Analysis

The dashboard helps businesses analyze:

  • Known vs unknown visitors

  • Channel-specific audience behavior

  • Visitor acquisition quality

  • Returning visitor engagement

This enables more informed marketing decisions and improved audience targeting.

Use Cases

The Landing Page Performance dashboard is useful for:

Marketing Teams

  • Analyze campaign landing page performance

  • Identify high-performing channels

  • Improve attribution visibility

E-commerce Teams

  • Track product and collection page engagement

  • Analyze visitor behavior

  • Optimize conversion-focused pages

Performance Marketers

  • Evaluate paid traffic quality

  • Compare media source contribution

  • Improve ROI analysis

CRM and Retention Teams

  • Identify known visitors

  • Create segmented audiences

  • Support retargeting workflows

Best Practices

To maximize the value of Landing Page Performance insights:

  • Regularly review high-traffic pages

  • Compare traffic source quality

  • Optimize underperforming pages

  • Track visitor identification rates

  • Monitor attribution distribution

  • Use audience segmentation for retargeting

Regular analysis helps improve acquisition efficiency and landing page performance.