Overview

The Marketing Funnel dashboard helps visualize customer progression across key ecommerce funnel stages.

It provides visibility into:

• Visitor activity

• Product engagement

• Collection engagement

• Add-to-cart behavior

• Checkout initiation

• Purchase completion

This dashboard helps identify where customers drop off and where optimization opportunities exist.

Accessing Marketing Funnel

To access the dashboard:

1. Navigate to Funnel Analytics

2. Click Marketing Funnel

Customer Journey Flow

The Customer Journey Flow section displays the progression of visitors through the ecommerce funnel.

The funnel stages include:

1. Total Visitors

2. Products Viewed

3. Collections Viewed

4. Add to Cart

5. Checkout Initiated

6. Purchased

Each stage displays:

• Total visitor count

• Identified visitor count

• Funnel conversion percentage

• Drop-off percentage between stages

Funnel Stage Metrics

Each funnel stage card provides insights into user behavior.

Displayed metrics include:

• Total users at that stage

• Identified users

• Percentage of identified users

• Drop-off rate from the previous stage

This helps measure funnel efficiency and customer retention through the purchase journey.

Total Visitors Details

The Top Total Visitors Details section displays the most visited pages or collections.

Displayed columns include:

• Product/Page

• Visitors

• Known Visitors

Features available:

• Search functionality

• Export option

• Pagination controls

Products Viewed Details

The Top Products Viewed Details section displays the most viewed products.

Displayed columns include:

• Product

• Visitors

• Known Visitors

This helps identify:

• High-interest products

• Frequently viewed items

• Popular customer interests

Collections Viewed Details

The Top Collections Viewed Details section displays the most viewed collections or categories.

Displayed columns include:

• Product/Collection

• Visitors

• Known Visitors

This helps analyze:

• Popular collections

• Category performance

• Customer browsing behavior

Add to Cart Details

The Top Add to Cart Details section provides insight into cart activity and abandonment behavior.

Displayed columns include:

• Product

• Visitors

• Known Visitors

• Abandonment Rate

• Abandoned Visitors

• Known Abandoned Visitors

This section helps identify:

• Products frequently added to cart

• High abandonment products

• Checkout friction opportunities

Checkout Initiated Details

The Top Checkout Initiated Details section displays products that reached checkout.

Displayed columns include:

• Product

• Visitors

• Known Visitors

• Abandonment Rate

• Abandoned Visitors

• Known Abandoned Visitors

This helps analyze:

• Checkout progression

• Checkout abandonment

• Purchase intent behavior

Purchased Details

The Top Purchased Details section displays the most purchased products.

Displayed columns include:

• Product

• Visitors

• Known Visitors

This helps identify:

• Best-selling products

• High-converting products

• Purchase trends

Search Functionality

Each detail table includes a search field that allows users to:

• Search products

• Search collections

• Search pages

• Filter displayed records

Search results update dynamically within the table.

Exporting Funnel Data

Each section includes an Export button.

Export functionality allows users to download funnel data for:

• Reporting

• Performance analysis

• Stakeholder reviews

• Ecommerce optimization

Funnel Optimization Insights

The Marketing Funnel dashboard helps businesses identify:

• High-performing products

• Popular collections

• Customer drop-off points

• Cart abandonment patterns

• Checkout abandonment behavior

• Purchase conversion trends

This enables data-driven optimization across the customer journey.