Overview
The Google Performance dashboard shows Google Ads campaign performance at the account, campaign, and time-series level. Use it to check spend efficiency, catch underperforming search campaigns, and decide where to scale or cut budget.
Access
Go to Dashboards. Select Google Performance.
Date range and comparison
Set a reporting period using the date range selector. Enable Show Comparison to overlay the same metrics from a previous period, so you can see whether performance is trending up or down rather than just reading a single snapshot.
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Filter by campaign
Search or select individual campaigns, or select all, to isolate performance instead of reading it blended across the account. Use this before making a budget decision on a specific campaign.
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KPI summary cards
| Metric | Use it to check |
|---|---|
| Spend | Total budget deployed in the period |
| Purchases | Conversion volume |
| Cost Per Purchase | Efficiency of spend per conversion |
| ROAS | Platform-reported return on ad spend |
| CPM | Cost efficiency of impressions |
| Link Clicks | Traffic volume driven by ads |
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You can customize which KPIs appear. Select up to 6, remove any, and reorder them. Keep only the metrics you actually act on.
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Key KPIs trend chart
Visualizes selected KPIs over time, with daily granularity and comparison overlays. Use this to spot when a metric started moving, not just that it moved.
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Performance by time
Switch the reporting table between Year, Month, Week, and Day views.
| Metric group | Includes |
|---|---|
| Delivery | Cost, Impressions, CPM |
| Engagement | Clicks, CTR, CPC |
| Conversion | CPA, Purchases, Revenue, CVR, ROAS |
Use daily granularity when you're diagnosing a sudden change. Use weekly or monthly when you're reporting a trend.
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Campaign performance table
Campaign-level breakdown of Cost, Impressions, CPM, Clicks, CTR, CPC, CPA, Purchases, Revenue, CVR, and ROAS. Sortable, paginated. This is where you find which specific campaign is dragging or driving account performance, after the summary cards told you something changed.
Google-specific note: this is the primary view for search campaign efficiency. If ROAS is inconsistent across campaigns with similar spend, check CPC and CTR here before touching bids, since a low CTR usually points to ad relevance, not budget.
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What to check and when
| Situation | Where to look |
|---|---|
| Deciding whether to scale a campaign | Campaign Performance table, sort by ROAS and CPA together |
| CTR or CPC trending worse over weeks | Key KPIs trend chart, find the inflection point |
| Spend up, purchases flat | Compare Spend against Purchases in the same table, isolate by campaign filter |
| Reporting weekly to a client | Performance by Time, Week view, with Show Comparison enabled |
| Client asks why platform ROAS differs from LayerFive attribution | This dashboard shows platform-reported ROAS only. Compare against Executive Summary L5 ROAS for the attribution gap. |
Troubleshooting
| Issue | Check |
|---|---|
| Dashboard not updating | Google Ads integration is syncing. Date range is valid. Campaign filters are applied correctly. |
| Missing campaign data | Google Ads integration is connected. Campaign is active in the selected date range. Permissions are enabled. |
| KPI cards not saving | No more than 6 KPIs selected. Changes were applied, not just selected. |
| Trend data looks off | Comparison mode setting. Campaign filter. Reporting date range. |
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