Overview

The Page Insights dashboard provides detailed analytics about the most visited pages on the website.

This dashboard helps businesses understand:

• Which pages attract the highest traffic

• Visitor engagement by page

• Identified customer activity

• Content performance

• User navigation behavior

• High-performing landing pages

The data supports optimization of website structure, content strategy, and conversion-focused experiences.

Accessing Page Insights

To access the dashboard:

1. Navigate to Web Analytics

2. Click Page Insights

The Page Insights dashboard will open.

The selected date range appears in the top-right corner of the page.

All analytics update automatically based on the selected date range.

Ranked Page Visits

The Ranked Page Visits section displays the most visited pages ranked by traffic volume.

The table helps businesses quickly identify:

• Top-performing pages

• High-engagement content

• Popular collections

• Frequently viewed products

• Search-driven pages

Ranked Page Visit Metrics

The analytics table includes:

Understanding Page Metrics

Views

Views represent the total number of times a page was loaded.

A single visitor may generate multiple views.

This metric helps measure:

• Content consumption

• Repeat engagement

• Page popularity

Visitors

Visitors represent unique individuals who accessed the page.

This helps businesses understand:

• Actual audience reach

• Unique page engagement

• Traffic distribution

Known Visitors

Known Visitors represent identified users linked to customer profiles or tracked identities.

This metric helps businesses:

• Analyze customer engagement

• Identify high-value pages

• Build audience segments

• Improve personalization strategies

Percentages next to Known Visitors indicate the proportion of identified visitors relative to overall page activity.

Search Functionality

The Page Insights dashboard includes a search field.

Users can search for:

• Specific URLs

• Product pages

• Collection pages

• Landing pages

This makes it easier to locate page-specific analytics in large websites.

Popular Page Analysis

The ranked analytics help businesses identify high-performing content such as:

This supports strategic optimization of important website sections.

Known Visitor Details

Clicking the Known Visitors value opens a detailed visitor analytics modal.

The modal displays identified visitors associated with the selected page.

The visitor table includes:

This enables customer-level engagement analysis.

Customer Attribute Filtering

The visitor detail modal includes a Select Customer Attributes dropdown.

This allows users to:

• Customize displayed visitor attributes

• Filter customer information

• Expand visitor analysis

This supports deeper audience segmentation workflows.

Visitor Modal Actions

The visitor detail modal provides several action buttons.

These tools support CRM and marketing workflows.

Create Audience Functionality

The Create Audience option allows businesses to generate audience segments directly from page visitors.

This is useful for:

• Retargeting campaigns

• Product interest segmentation

• Behavioral marketing

• Personalized outreach

• Conversion optimization

Example use cases:

• Users who viewed a product page

• Visitors who viewed sale collections

• Users who interacted with category pages

Exporting Page Analytics

The dashboard supports exporting analytics data for reporting and external analysis.

Exports help businesses:

• Share analytics reports

• Perform advanced analysis

• Build executive summaries

• Conduct campaign reviews

Understanding Content Performance

Page Insights helps businesses identify:

• High-performing landing pages

• Frequently viewed product categories

• Strong conversion entry points

• Popular search destinations

• Underperforming pages

This supports informed optimization decisions.

Product Page Analysis

Businesses can analyze individual product page engagement.

This helps identify:

• Highly viewed products

• Popular inventory

• Product discovery trends

• Conversion opportunities

Example product analytics may include:

• Views

• Unique visitors

• Identified customers

• Product engagement patterns

Collection Page Insights

Collection pages often represent major navigation pathways.

Analyzing collection performance helps businesses:

• Understand category demand

• Improve merchandising

• Optimize collection layouts

• Identify trending product groups

Homepage Performance

Homepage analytics help evaluate:

• Overall traffic health

• User entry behavior

• Navigation efficiency

• Homepage engagement

This is especially important for:

• Seasonal campaigns

• Homepage redesigns

• Promotional launches

Search Page Insights

Search page analytics help businesses understand:

• Product discovery behavior

• Search demand

• User intent patterns

• Content discoverability

High search traffic may indicate:

• Strong product interest

• Navigation gaps

• User purchase intent

Identified Visitor Analysis

Known Visitor metrics help businesses connect page activity with customer identities.

This enables:

• Personalized engagement

• Customer journey analysis

• Behavioral segmentation

• Conversion tracking

Businesses can identify which pages attract:

• Returning customers

• High-value users

• Engaged audiences

Business Use Cases

The Page Insights dashboard supports multiple teams across the business.

Marketing Teams

Marketing teams can:

• Analyze landing page effectiveness

• Measure campaign traffic destinations

• Track promotional page performance

• Improve conversion paths

Ecommerce Teams

Ecommerce teams can:

• Identify popular products

• Monitor collection engagement

• Optimize merchandising strategies

• Analyze product discovery behavior

Product Teams

Product teams can:

• Evaluate feature page engagement

• Understand visitor interest

• Analyze navigation behavior

• Improve user experience

CRM & Audience Teams

CRM teams can:

• Build behavioral audience segments

• Retarget page visitors

• Identify high-intent users

• Improve personalization strategies

Best Practices

To maximize value from Page Insights:

• Monitor top-performing pages regularly

• Analyze high-traffic product pages

• Optimize pages with strong visitor volume

• Build audiences from high-intent visitors

• Improve low-performing pages

• Review search page engagement trends

• Analyze homepage traffic patterns

Consistent page analysis helps businesses improve engagement, increase conversions, and optimize the customer experience across the website.