Overview

The Device Analytics dashboard provides insights into the types of devices and operating systems visitors use when accessing the website.

This dashboard helps businesses understand how audiences interact across desktops, mobile devices, tablets, and operating systems.

The data supports:

• Device optimization

• Mobile experience analysis

• UX improvements

• Platform compatibility planning

• Audience behavior analysis

• Technical performance evaluation

Accessing Device Analytics

To access the dashboard:

1. Navigate to Web Analytics

2. Click Device

The Device Analytics dashboard will open.

The selected date range appears in the top-right corner of the page.

All charts and tables automatically refresh based on the selected date range.

Visitor Device Type

The Visitor Device Type section displays the distribution of visitors across device categories.

The visualization is presented using a pie chart and a supporting analytics table.

Device Type Categories

The dashboard categorizes visitors into:

This helps businesses understand overall traffic composition.

Device Type Metrics

The accompanying table includes:

Device Distribution Analysis

The device breakdown helps businesses identify:

• Mobile traffic trends

• Desktop engagement levels

• Tablet usage patterns

• Device-specific audience behavior

This data is important for optimizing:

• Website responsiveness

• Mobile usability

• Checkout experiences

• Page layouts

• Conversion flows

Known Visitor Details by Device Type

Clicking a metric or chart segment opens a detailed visitor modal.

The modal displays identified visitors associated with the selected device type.

The table includes:

This enables deeper customer-level analysis by device category.

Customer Attribute Filtering

The visitor modal includes a Select Customer Attributes dropdown. This allows users to customize visible customer information and filter analytics based on available visitor attributes.

Visitors By OS

The Visitors By OS section displays visitor distribution across operating systems. The data is visualized using a pie chart and supporting analytics table.

Operating System Categories

The dashboard groups visitors by operating systems such as:

OS Analytics Table

The operating system analytics table includes:

This helps businesses understand platform usage trends.

Operating System Insights

OS analytics helps teams evaluate:

• Mobile operating system adoption

• Desktop platform distribution

• Browser and platform compatibility

• Device ecosystem behavior

• Audience technology preferences

These insights are valuable for:

• UI testing

• App compatibility

• Browser optimization

• Mobile-first design planning

Interactive OS Chart

Hovering over an operating system segment displays percentage details.

Example tooltip:

Mac OS X
Session By OS: 19.96%

This improves quick visual analysis of platform distribution.

Known Visitor Details by OS

Selecting an operating system opens a detailed visitor modal.

The modal displays identified visitors associated with the selected operating system.

The visitor table includes:

This allows teams to analyze customer behavior by platform.

Device & Platform Optimization

The Device Analytics dashboard helps businesses optimize experiences for specific user environments.

Examples include:

• Improving mobile navigation

• Enhancing desktop conversion flows

• Optimizing tablet layouts

• Prioritizing platform-specific testing

• Improving responsive design

Mobile vs Desktop Analysis

Understanding the balance between mobile and desktop visitors helps businesses make informed decisions regarding:

• Mobile-first design

• Desktop feature prioritization

• Responsive UI improvements

• Checkout optimization

• Content layout strategies

Identified Visitor Analysis

Known visitor metrics help businesses analyze:

• Customer device preferences

• Platform engagement behavior

• Device-based conversion opportunities

• CRM segmentation possibilities

This supports personalized customer engagement strategies.

Exporting Device Analytics

Analytics data can be exported for external reporting and analysis.

Exports support:

• Device usage reporting

• Technical audits

• Marketing analysis

• Customer segmentation workflows

Business Use Cases

The Device Analytics dashboard supports multiple business functions.

Marketing Teams

Marketing teams can:

• Analyze mobile campaign traffic

• Understand device-specific engagement

• Optimize landing pages for devices

• Improve mobile conversions

Product Teams

Product teams can:

• Prioritize responsive design improvements

• Optimize platform compatibility

• Analyze operating system adoption

• Improve user experience across devices

Technical Teams

Technical teams can:

• Identify platform support priorities

• Improve browser compatibility

• Monitor device usage trends

• Reduce device-specific issues

CRM & Audience Teams

CRM teams can:

• Segment audiences by device

• Build platform-specific campaigns

• Personalize communication strategies

• Improve retargeting effectiveness

Best Practices

To maximize value from device analytics:

• Regularly monitor mobile traffic growth

• Optimize experiences for dominant platforms

• Analyze desktop vs mobile conversion behavior

• Improve tablet responsiveness

• Investigate unknown device traffic

• Use OS data for compatibility testing

• Segment campaigns by device behavior

Consistent device analysis helps businesses deliver better user experiences, improve engagement, and optimize conversion performance across platforms.