Overview

The Location Analytics dashboard provides geographical insights into website traffic and visitor distribution across countries, regions, and cities.

This dashboard helps businesses understand where website traffic originates, identify high-performing geographic markets, and analyze visitor engagement by location.

It is designed to support:

• Regional performance analysis

• Market expansion planning

• Geo-targeted campaigns

• Audience segmentation

• Traffic distribution monitoring

• Localization strategies

Accessing Location Analytics

To access the dashboard:

1. Navigate to Web Analytics

2. Click Location

The Location Analytics dashboard will open.

The selected date range appears in the top-right corner of the page.

All tables and metrics automatically update when the date range changes.

Visits By Country, Region & City

The primary section displays website traffic grouped by geographic hierarchy. The dashboard initially loads country-level analytics. The table provides traffic distribution across countries based on visitor activity.

Country-Level Analytics

The country-level table displays traffic metrics for each country.

The table includes:

This helps businesses understand:

• Top-performing countries

• International traffic distribution

• Geographic audience reach

• Identified customer concentration

Known Visitors

The Known Visitors metric represents identified users associated with a location.

Visitors become known through:

• CRM matching

• Email identification

• Customer enrichment

• Form submissions

• Authentication events

This metric helps businesses evaluate:

• Customer density by location

• Market maturity

• Audience quality

• Retargeting opportunities

Country Search

The location search field allows users to quickly search for specific countries. This improves navigation and helps users analyze targeted geographic regions more efficiently.

Country Drilldown Navigation

Clicking a country name opens detailed regional analytics for that country.

The breadcrumb navigation updates automatically.

Example:

All Countries > United States of America

This drilldown structure allows users to progressively analyze geographic traffic distribution.

Region-Level Analytics

After selecting a country, the dashboard displays region or state-level performance.

The table includes:

This helps businesses identify:

• Strong regional markets

• High-engagement territories

• Localized traffic concentration

• Regional campaign performance

Region Drilldown Navigation

Clicking a region opens city-level analytics. The breadcrumb expands further.

Example:

All Countries > United States of America > Virginia

This structure allows detailed traffic analysis down to city level.

City-Level Analytics

The city-level table displays detailed traffic activity for cities within the selected region.

The table includes:

This helps businesses analyze:

• City-specific audience activity

• Local traffic hotspots

• Geographic engagement density

• Urban market opportunities

Unknown Geographic Data

Some records may display values such as:

Unknown
Unknown (Unknown US)
Unknown (Unknown CN)

These records indicate visitors whose precise geographic data could not be fully resolved.

Possible causes include:

• VPN usage

• Privacy restrictions

• IP resolution limitations

• Incomplete geolocation mapping

Unknown traffic still contributes to overall analytics totals.

Geographic Traffic Analysis

The dashboard enables businesses to identify:

• Highest traffic countries

• Strongest regional markets

• City-level engagement trends

• Customer concentration areas

• Geographic acquisition opportunities

This helps improve:

• Regional targeting

• Advertising efficiency

• Localization efforts

• Distribution planning

Exporting Location Data

Each section includes an Export option.

Users can export location analytics data for external reporting and analysis.

Exporting supports:

• Business reporting

• Geographic analysis

• Stakeholder presentations

• Marketing strategy reviews

Geographic Insights & Use Cases

The Location Analytics dashboard supports multiple operational and strategic use cases.

Marketing Teams

Marketing teams can use location analytics to:

• Analyze regional campaign performance

• Optimize geo-targeted advertising

• Identify high-converting markets

• Allocate marketing budgets effectively

E-commerce Teams

E-commerce teams can use geographic insights to:

• Understand customer distribution

• Prioritize regional inventory

• Analyze local demand patterns

• Improve shipping strategies

CRM & Retention Teams

CRM teams can leverage location data to:

• Create geographic audience segments

• Build localized campaigns

• Personalize regional communication

• Improve customer engagement

Leadership Teams

Leadership teams can use location analytics to:

• Evaluate international growth

• Identify expansion opportunities

• Monitor regional business performance

• Support strategic planning

Best Practices

To maximize the value of location analytics:

• Monitor high-performing countries regularly

• Analyze geographic growth trends

• Compare regional traffic changes over time

• Investigate large unknown traffic volumes

• Build localized audience strategies

• Use city-level insights for targeted campaigns

• Align regional marketing with traffic performance

Consistent geographic analysis helps businesses improve targeting accuracy, customer engagement, and market expansion planning.