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Organic Media

Last updated on May 27, 2026

Overview

The Organic Media section provides a centralized view of your organic social media performance across platforms such as Facebook, Instagram, and LinkedIn. Here's a short video which walks you through this page:

It helps monitor:

  • Followers and engagement growth

  • Organic post performance

  • Reach and interactions

  • Media engagement trends

  • Social content analytics

Accessing Organic Media

To open Organic Media:

  1. Navigate to Creative Reporting

  2. Click Organic Media

The Organic Media dashboard opens with social analytics and post performance insights.

Time Range Filters

You can quickly filter data using predefined date ranges.

Available options include:

  • Last 30 days

  • Last 60 days

  • Last 90 days

  • Last 6 months

  • Last 1 year

Selected filters update all analytics and post data displayed on the page.

Social Analytics Cards

The top section displays social platform performance cards.

Examples include:

  • Facebook Followers

  • Facebook Likes

  • Instagram Followers

  • Instagram Following

Each card displays:

  • Current totals

  • Growth numbers

  • Percentage increase/decrease

  • Trend visualization

Searching Posts

Use the Search By Post Title field to locate specific social posts.

To search:

  1. Enter a post title or keyword

  2. Press Enter

Matching posts will appear in the results section.

Filtering by Media Source

The Search By Media Source dropdown allows filtering posts by platform.

Available options include:

  • Instagram

  • Facebook

  • LinkedIn

Sorting Posts

The Sort By dropdown allows posts to be sorted using different engagement metrics.

Available sorting options include:

  • Created Date

  • Reach

  • Share

  • Impressions

  • Likes

  • Comments

Order Direction

The Order By filter controls sorting direction.

Available options:

  • High to Low

  • Low to High

Clearing Filters

To reset all applied filters:

  1. Click Clear Filters

All filters and searches will return to their default state.

Organic Post Cards

Each organic media post appears as a card displaying:

  • Media preview

  • Social platform icon

  • Publish date and time

  • Reach count

  • Engagement metrics

Supported media types include:

  • Images

  • Videos

  • Carousel posts

Engagement Metrics

Each post card displays engagement statistics such as:

  • Likes

  • Views / Reels Played

  • Comments

  • Shares

These metrics help evaluate content performance and audience interaction.

Trend Analytics Popup

Clicking analytics cards opens a detailed trend visualization popup.

Examples include:

  • Instagram Followers Trends

  • Facebook Likes Trends

  • Instagram Following Trends

Trend popups display:

  • Historical performance

  • Time-based growth tracking

  • Platform comparison

  • Interactive charts

Expanding Trend Charts

Inside the trend popup:

  1. Click the expand icon

  2. View the chart in expanded mode

This provides a larger visualization for detailed analysis.

Closing Trend Popups

To close the analytics popup:

  1. Click the X icon

The popup window will close and return to the Organic Media dashboard.