Overview

Custom Dimensions allow users to create grouped classifications for advertising and analytics data using custom rules and conditions.

These dimensions help organize raw platform data into meaningful business groupings for advanced reporting and performance analysis.

Common use cases include:

• Campaign Type Grouping

• Brand Segmentation

• Funnel Classification

• Audience Categorization

• Product Grouping

• Regional Mapping

Accessing Custom Dimensions

Steps

1. Navigate to Performance Reports

2. Click Custom Dimensions

The Custom Dimensions page opens.

Custom Dimensions List

The main page displays all created custom dimensions.

Each entry includes:

Creating a New Custom Dimension

To create a new custom dimension:

1. Click Create New Dimension

2. The Create Dimension Group page opens

Create Dimension Group Configuration

The configuration page contains multiple setup sections.

Step 1: Enter Basic Information

Required Fields

Title - Enter a unique custom dimension name.

Description - Provide a clear explanation of the custom grouping logic.

Step 2: Select Source

Choose one or more advertising platforms.

Supported sources may include:

• Google Ads

• Facebook Ads

• TikTok Ads

• Bing Ads

Multi-Source Support

Some dimension options vary depending on the selected sources.

Example:

• Google Ads may support:

  • Account

  • Ads

  • Campaign

• Facebook Ads may additionally support:

  • AdSet

  • Audience

Step 3: Select Dimension

Choose the reporting dimension that will be grouped.

Available dimensions may include:

Step 4: Select Attribute

Attributes define the specific field used for grouping logic.

Examples include:

Step 5: Create Groups

Groups define the custom classifications.

Each group contains:

• Group Name

• Logical Conditions

• Operators

• Values

Creating a Group

Steps

1. Enter a group name

2. Select condition logic:

   • AND

   • OR

3. Add rules and conditions

4. Save the configuration

Group Logic

Group logic determines how conditions are evaluated.

AND Logic

All conditions must match.

Example:

Campaign contains "Search"
AND
Campaign contains "Brand"

OR Logic

At least one condition must match.

Example:

Campaign contains "PMAX"
OR
Campaign contains "Shopping"

Available Operators

Custom Dimensions support multiple filtering operators.

Text Operators

Null Operators

Adding Conditions

Additional conditions can be added to a group.

Steps

1. Click Add Condition

2. Select:

   • Operator

   • Value

3. Configure logic using:

   • AND

   • OR

Example Group Setup

Group Name

Performance Max

Conditions

Campaign Type Contains "PMAX"
OR
Campaign Type Contains "Performance Max"

Multiple Groups

A single custom dimension can contain multiple groups.

Example:

Removing Groups

Groups can be removed using the delete icon beside each group section.

Saving the Dimension

After completing all required fields:

1. Click Save

2. The custom dimension becomes available across reporting modules

Viewing Custom Dimensions

The Custom Dimensions page displays all saved dimensions.

Available Actions

Editing Custom Dimensions

Users can modify:

• Group logic

• Operators

• Conditions

• Sources

• Attributes

• Group names

Steps

1. Click Edit

2. Update configuration

3. Save changes

Deleting Custom Dimensions

Deleting a dimension permanently removes it from reporting usage.

Important Notes

• Existing reports using the dimension may be affected

• Deleted dimensions cannot be recovered

• Ensure reports are updated before deletion

Best Practices

• Use descriptive group names

• Keep grouping logic simple and maintainable

• Avoid overlapping conditions

• Test regex conditions carefully

• Use OR logic for broad classification

• Use AND logic for precise filtering

Common Use Cases

Campaign Classification

Group campaigns by:

• PMAX

• Search

• Shopping

• Video

Funnel Segmentation

Classify campaigns into:

• TOF

• MOF

• BOF

Regional Reporting

Create custom region groups such as:

• North America

• Europe

• APAC

Brand vs Non-Brand Reporting

Separate campaigns into:

• Brand

• Non-Brand

Troubleshooting

Save Button Disabled

Verify all required fields are completed:

• Title

• Description

• Source

• Dimension

• Attribute

• Group Conditions

Group Not Matching Data

Check:

• Operator selection

• Exact spelling

• Regex formatting

• Source compatibility

Missing Dimensions

Some dimensions only appear for supported sources.

Example:

• Audience may not exist for all platforms

Incorrect Grouping Results

Review:

• AND vs OR logic

• Condition overlap

• Attribute selection

Related Articles

• Create Performance Report

• Create Custom Metrics

• View Reports