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Shopify Order Analytics Dashboard

Last updated on Jun 03, 2026

Overview

The Shopify Order Analytics dashboard provides detailed insights into Shopify order activity, customer behavior, revenue trends, and attribution performance.

The dashboard helps teams analyze sales performance, track customer segments, monitor coupon usage, and understand customer purchase journeys across different marketing touchpoints.

Accessing the Shopify Order Analytics Dashboard

Steps

  1. Navigate to Dashboards

  2. Select Shopify Order Analytics

Date Range Selector

The date range selector controls the reporting period displayed across the dashboard.

Features

  • Select predefined date ranges

  • Analyze order trends over time

  • Refresh dashboard data dynamically

KPI Summary Cards

The KPI cards provide a high-level overview of Shopify sales and customer performance.

Available KPI Metrics

The dashboard may display metrics such as: Gross Sales, New Customer Gross Sales, Returning Customer Gross Sales, Total Orders, New Customer Orders, Returning Customer Orders, Total Customers, New Customers Acquired, and Returning Customers

Interactive KPI Drilldowns

Several KPI cards support detailed drilldown analysis. To access a drilldown report, click directly on the KPI metric value displayed on the dashboard card. This opens a popup breakdown report with detailed insights related to the selected metric.

Available KPI Drilldowns

Drilldowns may include: Gross Sales Breakdown By Tags, New Customer Gross Sales Breakdown, Returning Customer Gross Sales Breakdown, Total Orders Breakdown, New Customer Orders Breakdown, and Returning Customer Orders Breakdown

Gross Sales Breakdown By Tags

The Gross Sales Breakdown popup displays revenue contribution grouped by Shopify order tags.

Available Metrics

The popup includes: Tag, Order Percentage, Orders, Revenue Percentage, and Revenue

Features

  • Search functionality

  • Export data

  • Expand modal view

New Customer Gross Sales Breakdown

Review sales generated from newly acquired customers.

Insights Provided

  • New customer order tags

  • Revenue distribution

  • Acquisition performance analysis

Returning Customer Gross Sales Breakdown

Analyze revenue generated specifically from returning customers.

Insights Provided

  • Returning customer revenue contribution

  • Revenue percentage by tags

  • Order distribution analysis

Total Orders Breakdown By Tags

The Total Orders Breakdown popup displays order volume grouped by Shopify tags.

Available Metrics

The popup may display: Tag, Order Percentage, and Orders

New Customer Orders Breakdown

Analyze order distribution specifically for newly acquired customers.

Available Metrics

The popup displays: Tag, Order Percentage, and Orders

Returning Customer Orders Breakdown

Analyze order distribution specifically for returning customers.

Available Metrics

The popup displays: Tag, Order Percentage, and Orders

Orders Analytics Table

The Orders Analytics table provides detailed order-level reporting and attribution analysis.

Available Columns

The table may include: Order ID, LayerFive Person ID, Order Type, Coupon Code, Last Touchpoint, Number of Touchpoints, and Revenue

Orders Analytics Filters

The dashboard includes multiple filters to refine order analysis.

Media Source Filter

The Media Source filter allows users to analyze orders based on traffic or marketing source. Sources include: Facebook Ads, Google Ads, Email, Direct, TikTok, and Pinterest

Coupon Code Filter

The Coupon Code filter allows users to search and analyze orders associated with specific coupon codes.

Customer Type Filter

The Customer Type filter helps segment order data based on customer classification.

Available Customer Types

Customer Types filters, such as: All, New Customer, and Returning Customer

Sort By Filter

The Sort By filter controls which metric is used for sorting the Orders Analytics table.

Available Sort Options include: Order ID, Revenue, and Number of Touchpoints

Order By Filter

The Order By filter controls the sorting direction. Such as: Low to High, and High to Low

Export Functionality

The Export button allows users to download Orders Analytics data for external reporting and analysis.

Export Use Cases

  • Internal reporting

  • Marketing attribution analysis

  • Revenue auditing

  • Customer order investigation

  • Finance reconciliation

Attribution Analysis

The Shopify Order Analytics dashboard helps users understand how customers interact with marketing channels before completing purchases.

Attribution Insights

Users can analyze:

  • Last touchpoint attribution

  • Multi-touch customer journeys

  • Coupon-assisted conversions

  • Source-based revenue contribution

  • Touchpoint volume before conversion

Common Use Cases

Customer Segmentation Analysis

Compare the behavior and revenue contribution of new and returning customers.

Coupon Performance Monitoring

Track the effectiveness of promotional campaigns and discount codes.

Revenue Trend Analysis

Monitor gross sales and order trends over selected reporting periods.

Marketing Attribution Reporting

Understand which channels contribute most to conversions and revenue.

Customer Journey Investigation

Analyze customer touchpoints before purchases occur.

Best Practices

  • Regularly compare new vs returning customer performance

  • Review attribution trends across traffic sources

  • Monitor coupon-driven revenue carefully

  • Export data for deeper external analysis

  • Use filters to narrow down large order datasets

Troubleshooting

Missing Order Data

Verify:

  • Shopify integration is connected

  • Data synchronization completed successfully

  • Selected date range contains available order data

Incorrect Revenue Totals

Ensure:

  • Filters are configured correctly

  • Customer type selection is accurate

  • Revenue sorting is properly applied

Drilldown Popup Not Opening

Check that:

  • The selected KPI supports drilldown reporting

  • Data exists for the selected period

  • Browser session is refreshed

Export Not Working

Verify:

  • Table contains available data

  • Browser downloads are enabled

  • User permissions allow exporting

Recommended Metrics to Monitor

Revenue Metrics

  • Gross Sales

  • New Customer Gross Sales

  • Returning Customer Gross Sales

Order Metrics

  • Total Orders

  • New Customer Orders

  • Returning Customer Orders

Customer Metrics

  • Total Customers

  • New Customers Acquired

  • Returning Customers

Attribution Metrics

  • Last Touchpoint

  • Number of Touchpoints

  • Coupon Usage

Additional Resources