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Google Performance Dashboard

Last updated on Jun 03, 2026

Overview

The Google Performance dashboard provides detailed insights into Google Ads campaign performance, including spend, purchases, ROAS, clicks, revenue, and conversion metrics.

The dashboard is designed to help teams monitor campaign efficiency, identify optimization opportunities, and analyze advertising trends across Google Ads campaigns.

Accessing the Google Performance Dashboard

Steps

  1. Navigate to Dashboards

  2. Select Google Performance

Date Range Selector

The date range selector controls the reporting period displayed across the dashboard.

Features

  • Select predefined date ranges

  • Compare against previous periods

  • Dynamically update dashboard data

Filter by Campaign

The Filter by Campaign dropdown allows you to isolate specific Google Ads campaigns for analysis.

Features

  • Search campaigns

  • Select individual campaigns

  • Select all campaigns

  • Dynamically filter dashboard data

Steps

  1. Open the Filter by Campaign dropdown

  2. Search or select campaigns

  3. Apply the required filters

KPI Summary Cards

The KPI cards display high-level Google Ads performance metrics. Metrics include: Spend, Purchases, Cost Per Purchase, ROAS, CPM, and Link Clicks

KPI Trend Indicators

Each KPI card displays:

  • Current value

  • Percentage increase or decrease

  • Comparison against previous periods

Customize KPIs

The Customize KPIs feature allows you to control which KPI cards appear on the dashboard.

Features

  • Select up to 6 KPIs

  • Remove KPIs

  • Rearrange KPI order

  • Reset to default layout

Available KPI Options

Available KPIs include: Spend, Purchases, Cost Per Purchase, ROAS, CPM, Link Clicks, Click-Through Rate, and Cost Per Link Click

Applying KPI Changes

Steps

  1. Open Customize KPIs

  2. Select or remove KPI cards

  3. Rearrange KPI order if required

  4. Click Apply Changes

Key KPIs Trend Chart

The Key KPIs section visualizes selected KPI performance trends over time.

Chart Features

  • Multi-metric trend visualization

  • Daily trend analysis

  • KPI comparison overlays

  • Dynamic updates based on filters

Show Comparison

Enable Show Comparison to compare current performance against a previous reporting period.

Comparison Features

  • Overlay historical trend data

  • Compare KPI performance changes

  • Analyze fluctuations over time

Performance By Time

The Performance By Time table provides daily Google Ads performance metrics. Metrics include: Cost, Impressions, CPM, Clicks, CTR, CPC, CPA, Purchases, Revenue, CVR, and ROAS

Time Granularity Options

The dashboard allows you to switch reporting views between: Year, Month, Week, and Day

Campaign Performance

The Campaign Performance table provides campaign-level reporting and analysis. Metrics include: Cost, Impressions, CPM, Clicks, CTR, CPC, CPA, Purchases, Revenue, CVR, and ROAS

Table Features

  • Campaign-level breakdowns

  • Sortable columns

  • Pagination controls

  • Detailed performance comparison

Dashboard Insights

The Google Performance dashboard helps identify:

  • High-performing campaigns

  • ROAS trends

  • Conversion efficiency

  • Cost fluctuations

  • Search campaign effectiveness

Common Use Cases

Search Campaign Optimization

Analyze ROAS, CPC, and CPA to improve campaign efficiency.

Revenue Monitoring

Track revenue generated from Google Ads campaigns.

Conversion Performance Analysis

Monitor purchases, conversion rates, and acquisition costs.

Weekly Reporting

Review campaign performance trends during optimization meetings.

Best Practices

  • Monitor ROAS alongside CPA for better context

  • Review CTR and CPC trends regularly

  • Compare campaign performance using consistent date ranges

  • Use campaign filters to isolate high-performing campaigns

  • Limit KPI cards to the most relevant business metrics

Troubleshooting

Dashboard Not Updating

Verify:

  • Google Ads integration is connected

  • Selected date range is valid

  • Campaign filters are applied correctly

Missing Campaign Data

Ensure:

  • Campaigns are active within the selected date range

  • Google Ads sync is completed successfully

  • Required permissions are enabled

KPI Cards Not Saving

Check that:

  • No more than 6 KPIs are selected

  • Changes were applied successfully

Incorrect Trend Data

Verify:

  • Date range settings

  • Comparison mode

  • Campaign filters

Recommended Metrics to Monitor

Efficiency Metrics

  • ROAS

  • CPA

  • CPC

  • Cost Per Purchase

Engagement Metrics

  • CTR

  • Clicks

  • Impressions

  • CPM

Revenue Metrics

  • Purchases

  • Revenue

  • Conversion Rate

Additional Resources